Ariat completely disrupted the boot business by treating their boots as athletic equipment. So we demonstrated this movement with real athletes.
Ariat “Know Where You Stand”
When you wear Ariat, you stand for something more than just western culture. You stand for innovation. You stand for new traditions. You stand for performance.
Know Where You Stand Brand Film
For those who live, work, and play under the open sky.
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Instagram
Social
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#Bootloose
Digital Activation
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Editorial
Print
The campaign significantly increased brand awareness, drove foot traffic into retail locations, and led to double-digit YoY sales growth.
#footloose was an online and event activation where everyone could show us dance moves in boots.
Credits
Sebastian Faena and Zach Gold / Athlete Photography
Nick Kova / Product Photography
Gong Liu / Art Director
Daniel Tuggle / Producer
Editorial / Naomi Goodman
Color / Kent Pritchett Color a Go-Go