For HOKA our mission was to capture and hire a diverse group of humans for both in front and behind the camera. Here are some of their stories.

HOKA “Time to______” Campaign

Every three months we released a new anthem showcasing the latest stories, refreshing the campaign and inviting new fans to the brand.

We circumnavigated the globe twice chasing sunrise and sunset with equal fervor. With a small documentary crew, we could be inserted anywhere in the world and be up and running immediately.

Meet Samantha in “Time to Break Free”

Meet Brandon in “Time To Hózhó”

Meet Sam in “Time To Amazing”

  • Brand Website

    E-commerce

  • Store Website

    Retail

  • Poster

    In-Store

  • Social

    Digital Advertising

  • Facebook

    Digital Marketing

  • Display

    Events

  • Banner

    In-Store

  • Animation

    Digital Advertising

  • Portraits

    Product Marketing

Our trusted client would give us a brand ambassador name. From there we would initiate a discovery interview, craft a story, write a script, scout remotely, hire our trusted in-country fixers and then begin filming. All within 48 hours of landing in country.

  • Shirin Germani

    Iran’s first female triathlete to compete in a world championship.

  • Black Girls Trekkin'

    A group, co-founded by Tiffany and Michelle, for women of color who choose to opt outside.

  • Sophie Powers

    Reimagining motherhood during training and competition.

  • Joe Gray

    As the best mountain runner, he wants to help diversify youth participation in the sport.

  • Tokyo RunGirls

    Their mission is to enrich everyday life with the power of woman who run.

  • Native Womens Wilderness

    They strive to get woman outside and acknowledge the original ancestral people with the land that connects us all.

  • Logan Russell

    Part of facing herself was learning to love her own body and who she is as a person.

  • Sam Holness

    His nickname is Super-Sam. He is a triathlete who just happens to have autism.

  • Samantha Chan

    For her, freedom to do what you want to do, to do what you like. This is life.

By amplifying advocacy, and the human emotion of the brand, we shared real stories of diversity and representation.

The brand grew from $550mm to $1B.

To celebrate all the good people in the campaign, we had the original song from The Chambers Brothers re-recorded by a local San Francisco indie band.

Credits

Joe Kayser / Director

Daniel Tuggle / Producer

Production Company / Blue Raven Films

Editorial / Nathan Petty / Caleb Stumpfl / Jenn Harper / Matt O’Donnell / Little Moving Pictures

Mix / Joaby Deal / One Union

Color / Ayumi Ashley / Ntropic