In honor of Alfred Peet’s commitment to crafting better coffee, we launched a 50th anniversary brand campaign complete with micro liquid motion, lie detector tests and some holiday stop motion cheer.
Peets “Coffee First” Campaign
The 50th Anniversary Brand Film captured inside Peet’s Alameda, CA roasting facility. Coffee First, Everything Else Second.
Eventhough budgets were very limited, by leaning into our agency staff and trusting in one talented liquid photographer, we paid homage to the original craft coffee.
Black Mug
Iced Milk
Milk Swirl
Espresso Pull
Pour Rush
The roasters are the life blood of the brand.We got a call with limited notice about their availability. After quickly securing a research facility and finding a vintage polygraph for production, we conducted a lie detector test confirming Peet’s best practices
Lie Detector “Rick”
Lie Detector “Matthew”
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Bon Appetite
Print
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Bus Shelter
Outdoor
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Home Page
Website
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Instagram
Social
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New Yorker
Print
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Rooftop
Outdoor
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Coffee First
GIF
To this day the brand still continues to use our mantra and the coffee imagery in-store and on their delivery vans. Standing the test of time.
Holiday Cheer
We whistled, sniffed and slurped, then mixed all our collective voices together for one fine carol. Who knew your co-workers could carry a note.
How roasters celebrate the holidays
How roasters celebrate the holidays
Credits
Bill Cahill / Director Liquid Motion
Robbie Baumgartner / Cinematographer
Mix and Sound Design / Mark Pitchford / M Squared
Color / Kent Pritchett / Color a Gogo