HOKA - "To Fly"
Director: Joe Kayser
Production Company: Blue Raven Films
Role: Agency I Line Producer
Location: Vancouver, BC Canada
Production Notes: Between strides when running, there is a moment where we are essentially flying. Both feet are off the ground. To mimic these intervals of souring amongst the clouds we looked to the sky. Every lovely face silhouetted against the blue and white. Vancouver offers a diverse, yet affordable talent pool complete with epic vistas and skylines. It’s a beautiful city with a distinctive blend of commerce, recreation and culture. Finding real world transitional elements in this municipality helped us move from scene to scene. Actions needed to be timed perfectly so consistency with foot action would be realized. To convey a joyful spirit of movement the camera was over cranked to slow down action. This allowed us to live in a moment of glorious flight.