Director: Simone Nobili

Production Company: Hustle Co

Role: Agency Producer

Location: Detroit, Michigan

Production Notes: This city is iconic in its architecture and legacy. We used that as inspiration when framing each graphic shot. There was much debate about the height perspective of the Brawny giant. What is his ideal eye level? Careful not to reveal any reflections of the epic 8 blade drone in edifice glass, I think we nailed it. There are a few easter eggs here. We secured some help from the local PD to help with our road closures. If you know, you know.