Director: Chuck McBride

Production Company: Hustle Co

Role: Agency Producer I Line Producer

Location: Alameda, CA Roasting Plant

Production Notes: It’s no secret that I love coffee. More espresso than drip but it is all delicious. Peet’s allowed us access to the roasting plant to meet the team that receives, roasts, tests, packages and ships the original craft coffee. We hired a rising Cinematographer to capture all the visuals, focusing on the small moments that make small batch coffee possible with such high standards. Bill Cahill contributed with incredible micro liquid motion elements captured in his LA studio. The gritty blues track was the perfect compliment to this coffee first mantra.